Our highly-skilled Doctor’s PRx writers, journalists, and publicists have the right connections and know how to present each client, your practice and your accomplishments in a way that gets you tremendous recognition and credibility in your community. It also makes you the envy of local doctors as you continue to get invited back for more live, patient attracting interviews. Our laser focused approach gets you featured in the media more often and is much more genuine and credible.
We are aware that many agencies often like to add expensive paid advertising to the mix. This approach is not only extremely expensive, but also risks making you appear more self-serving. Agencies may do this to enjoy the 20% agency kick-back they receive on your “paid” advertising. (Often, at the risk and expense of your reputation.)
Doctor’s PRx serves medical, healthcare, lifestyle clients and facilities exclusively. Our credible media coverage and online exposure builds name recognition and exposure, while saving you a lot of money in the process. Specializing in credibility-building public relations, media interviews and live appearances for health practitioners, supported by digital and social enhancements we provide the validation and credibility your practice needs.
Doctor’s PRx specializes in Public Relations for Healthcare – NO paid advertisement of any kind. No matter how cleverly disguised, paid advertising in any form is often perceived as self-promotion and, as a healthcare professional this does not humanize you as an individual nor as a professional.
Difference Between Paid Advertising and Public Relations
Doctor’s PRx© . . . The PR Prescription for practitioners that want to GROW! We become your strategic new client acquisition and credibility building-partner in today’s competitive healthcare new patient acquisition environment.
In healthcare using great publicity and event-driven media coverage is much more powerful and creates tremendous credibility for our clients. Doctor’s PRx makes sure our clients enjoy the celebrity status and also in knowing they have exclusive rights in their entire market to all this publicity if first to sign.
Consistent, ongoing media coverage in a variety of media outlets in your market enhances your credibility while adding tremendous appeal to attract more new and loyal patients to your practice.
How it Works . . . Doctor’s PRx launches Major Media campaigns in very specific and targeted markets. We determine the disciplines best suited to benefit most from being featured in the media throughout their market and work typically through the local Area Chamber of commerce membership and referrals to select what we feel are the best possible clients to represent in that market.